randy hook

coding, design and optimism

Virtual Coca-Cola for Your Virtual Thirst

Back in 2007, Coca-Cola held a contest to see who could design the best virtual Coca-Cola machine for their corporate presence in the world of Second Life. I had only dabbled in that world, but I’m a Coca-Cola addict and I thought it was a fun idea.

Coke wanted entries to capture the essence of the brand: refreshment, joy, unity and experience. So I set to brainstorming for a machine that would encompass those ideals. Using RayDream3D (I hadn’t used Blender much yet) and Paint Shop Pro, I created a storyboard to convey my vision.

Coke scene 01

Approaching the Coke machine

Coke scene 02

Make a gesture to activate

Coke scene 03

The Coca-Cola sign illuminates

Coke scene 04

Bottle dispenses a wide spray dome

Coke scene 05

Projectors extend around bottle

Coke scene 06

World map is projected onto spray dome

Coke scene 07

Bubble dispensers extend and activate

Coke scene 08

Player points finger through a country on the dome

Coke scene 09

Projectors overlay flag of activated country on dome

Coke scene 10

Individual bubbles show scenes from selected country

Coke scene 11

Player selects another country

Coke scene 12

Flag of newly selected country is projected onto dome

Coke scene 13

Bubbles now show scenes from both countries

Tagged as: ,

Leave a Response